Retail banking is changing as the evolution of technology and penetration of smart devices is transforming the way customers interact with their service providers.In an increasingly digital world, success in delivering digital customer experience will not only preserve relevance, but also open new avenues of revenue.
Mobile Applications or ‘Apps’ help banks provide convenience of anytime, anywhere service to its customers, while bringing down their operational costs and streamlining operations. Today, banks are adding more and more features to their mobile apps to ensure minimum visits to physical branches by their customers.
Though increasing penetration of mobile banking provides benefits for both banks and consumers, banks need to ensure smooth and rapid adoption of mobile apps by customers to reap the benefits. With many consumers upgrading to smartphones and mobile banking for the first time, banks need to address their challenges.
In developing markets, many banking customers are undergoing a transition from feature phones to smartphones. Banks need to ensure that such users are aware of their mobile apps and the convenience these apps offer to customers.
Complex Setup Process
For many first time users of mobile banking, registering their accounts on a mobile app may be a tedious task. However, the resources and technical capabilities required for on-boarding userson such a massive scale is a challenge for banks.
Trust & Security
One of the most common reasons for not adopting mobile banking is lack of trust and security. Banks need to increase the awareness of customers regarding the security features of their mobile apps.
GizmoSupport is one of the few players catering to end-to-end fragmented ecosystem of mobile network, multiple devices and mobile apps. Our mobility experts have enabled mobile banking for over 2 lakh customers during last one year for a leading private bank in India.
Initial Setup & On-boarding
Our trained agents give step-by-step guidance to customers, right from installing the app to registration completion. This eases the process of mobile banking activation for customers leading to higher conversion.
Trust & Security
We provide high level of data security to ensure all the regulatory requirements are met. We also ensure that, your customers understand security associated with apps building confidence for using mobile banking.
Reducing Acquisition Costs
We ensure lowering overall acquisition costs through continuous process improvements. For a leading Indian bank, we were able to bring down customer acquisition costs by 50% through productivity improvement.