EuropCar – a French car rental company couldn’t make much impact in the market in the early stages of development. Why? Because, it offered little beyond a simple website that couldn’t keep customers tightly engaged. However, its impact on the market was felt later post it launched an app with integrated services like live chat and in-app support. By integrating … Continue reading How Does In-App Support Benefit Your Business in Long Run?
How many of you have grabbed your phone and looked up that gadget, hotel, airline, restaurant or hair salon before heading out or while making plans? I bet you’re all nodding your heads right now. What about coming across products/services or places with low ratings or negative reviews when you have searched them on the Internet, would that … Continue reading How Online Reputation Management Affects your Customers’ Buying Preferences?
Online travel websites have become a one-stop solution for all the travel needs of consumers. From booking flights, railway tickets, and hotel rooms to renting cabs, they are omnipresent. With rising mobile usage and emergence of new technologies, customer experience is the only diffrentiator today. As per a Gartner prediction, “89% companies expect to compete … Continue reading The Changing Support Ecosystem of Online Travel Websites
Building trust and establishing strong relationships with customers is the key to business success. However, it is often poor customer service that leads to an increased churn rate. As per Huffingtonpost, 67% of consumers site bad experiences as a reason for churn. Delivering service that makes customers happy is a challenging task. Brands often remain … Continue reading Understanding Top 5 Reasons of Customer Churn
Customer happiness is one of the top priorities for a company. Great customer support ensures better brand connection and improved customer loyalty. However, brands need to identify the gaps between what their consumers expect and what they deliver. Identifying these gaps calls for having an effective social media support strategy in place combined with an … Continue reading Social Media Support – 3 Customer Expectations to Care for
Millennials make up for the world’s largest consumer block. This net generation compels companies to change the way they interact, engage and support them. In a nutshell, they prefer self-reliance and instant resolutions. However, one bad experience is enough to turn them away. Thus, it is the need of the hour to understand their service … Continue reading 4 Support Channels, Millenials Use the Most
Social media has transformed the way businesses interact with their customers. Compared to traditional marketing channels, it is a two way channel, giving users a chance to respond, engage and interact with your brand. The beauty of social media is that you can establish a relationship with your audience. Social media has the potential to be … Continue reading Social Media–Indispensable Part of Today’s Customer Support
A great customer service is a prerequisite to a successful business. Customer support is equally important as your product. Many great products have failed to impress customers in the past, just because they lacked a satisfactory customer service. Customers are naturally attracted to companies with a proven track record in delivering a great after-sales service. … Continue reading Social Media Management for an Effective Customer Support
There was a time when social media was used by just youngsters for fun. Social media has changed dramatically since its inception and it is now widely used by adults as well. There was a misconception that businesses could never benefit from social media but see, one will hardly notice any business which is absent … Continue reading Checklist for an Effective Social Media Management
You always want to deliver quality service to your customers, which offers complete satisfaction. However, jeopardizing other aspects of your business is not quite a wise thing to do. Only a neatly balanced frame brings in a perfect picture. With customers getting connected together, the demand for support over social media has increased. With that, … Continue reading Social Media Management: In-House Vs. Outsourced