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The Crucial Role of Multilingual Customer Support in Business

Call center outsourcing

Can you afford to lose potential customers simply because you cannot support them in their native language? Multilingual call center support is increasingly becoming an integral business necessity. Businesses today operate on a global scale and have to support people across different geographies. As per a 2014 ICMI report, 79% of contact center leaders reported that they are frequently contacted by customers whose primary language is not supported by them. Such a scenario produces more apologies for being unable to assist customers in their preferred language than solutions. In return, it gravely impacts customer experience and potent business opportunities.

Accommodating multilingual customer support comes across as a challenge. However, it is not a task as hard as it appears, provided a company opts for call center outsourcing. Providing multilingual customer support not only ensures that a business extends tailored customer care but also enhances brand perception. Factually, multilingual support comes along with an array of benefits such as:

  • Personalized Customer Experience: Undoubtedly, customer satisfaction is the topmost priority for every business. Delivering support in customers’ native language positively influences their mindset about the company. They feel satisfied having spoken to an agent who understands their language.
  • Better Conversion Rates: Reaching out to potential customers in their preferred language goes a long way towards closing a deal. Further, after having a good call experience, people are more likely to promote your brand through word-of-mouth.
  • Lower Call Attrition: When there are no language barriers, callers tend to talk fluently to agents and are even willing to stay on hold. This eliminates the challenge of customers hanging up out of frustration of getting connected to someone who does not understand their language.
  • Reduced Operating Costs: Availing call center outsourcing services to provide multilingual customer care is quite cost-effective. It saves a huge chunk of funds that would otherwise be spent on running an in-house call center. In addition, it helps utilizing the talent of an already established call center.

When it comes to call center outsourcing, India is the most preferred destination. Click here to learn about the benefits of outsourcing to India. With over 12 years of experience, GizmoSupport is a trusted outsourcing partner for many renowned brands. We offer multilingual customer service, technical support, back office support, and more to fulfill your entire customer support requirements. Get in touch with us to know more.

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