What is a website for? Some may say it’s for showcasing their product & services while others may feel it’s a medium to represent a brand. No doubt, all these reasons are true to a large extent but what do you really want to achieve with a website? A brand ultimately wants customers.
But customer acquisition is extremely difficult these days as customers are getting really smart. They expect a great customer experience when they look for any product or service. So what a business needs to do to deliver a great experience that attracts customers and encourages them to buy.
The solution lies in using live chat support services. When a customer chats with a support agent in real time, he gets a quick response to his queries and the support agent can guide him to complete the sale. However, due to an increased popularity, live chat is quite difficult to maintain due to significant challenges involved like larger chat volumes, integration with other channels and much more. So it is best to outsource live chat to experts.
In the article, you will learn how live chat can improve your business and eventually the customer experience so the customers keep coming back.
Live Chat provides Convenience
Online chat support services, enables customers to immediately reach out for help. “A Forrester Research reveals that 44% of online customers say that having queries resolved in the middle of an online purchase is one of the best website features available.”
When seeking support through webchat, wait times are very low when compared to a conventional call center. Customers no longer need to dial a toll-free number and navigate through a range of complex mechanism to reach out for help. Additionally, customers can easily multi-task while waiting for the response from the agent.
It reduces Costs
Live chat helps in cost reduction in 2 ways. It saves phone expenses and employee time. Since support agents can handle multiple chats simultaneously, there is no need to hire extra staff.
Moreover, since the customer experience gets a positive push, sales automatically increase and decreasing the support costs.
It increases Sales
Have you ever thought what happens if a customer gets stuck in midst of a purchase and fails to get required support from the staff? He abandons the purchase and moves on to your competitors. You did not want that? Right. When you have someone who can immediately reach out for a customer’s help, he can get the sale closed by satisfying the customer’s queries. Companies need to make sure that there is someone available to help them out when they need any support. Thus, an outsourced live chat service comes to the aid of businesses.
Live Chat addresses Customer Pain Areas
Understanding customer’s pain points helps to explore additional sales opportunities. Yes, that’s right. Live chat provides a perfect platform for businesses to capture those pain areas and take necessary action. When an agent interacts with a customer in a real time, he gets to know the real challenge that a customer is facing. Thus, he can find ways to improve the customer experience.
Have you decided to go for a live chat service yet? If not, consider outsourcing it to experts. GizmoSupport provides best live chat outsourcing services aimed to enhance customer experience and makes sure that your website visitors turn into customers. For more information, feel free to Contact Us.