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Lead Nurturing – Bridging the Conversion Gaps

Majority of prospects choose to navigate their way through the buyer’s journey without upfront engagement with a sales representative. Nevertheless, despite their interest to buy, they remain reluctant. Early stages of the buyer’s journey are crucial where prospects get swayed by competitors. This deviation indicates that companies need to have a lead nurturing process in … Continue reading Lead Nurturing – Bridging the Conversion Gaps

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