Back in the days of Alibaba’s inception, when Jack Ma was trying to get his business off the ground- he relied on outsourcing the website’s development to IT developers from the US. While the primary reason was the lack of IT talent in China in those days, behind the curtains, Ma had also to find … Continue reading Customer Service Outsourcing for E-commerce- The Pathway to Customer Retention
Tag: multi-channel customer service
EuropCar – a French car rental company couldn’t make much impact in the market in the early stages of development. Why? Because, it offered little beyond a simple website that couldn’t keep customers tightly engaged. However, its impact on the market was felt later post it launched an app with integrated services like live chat and in-app support. By integrating … Continue reading How Does In-App Support Benefit Your Business in Long Run?