Many B2B marketers always complain about bad sales leads. This makes them frustrated and often forces them to fall into trap of demanding more leads. But acquiring leads is not that easy. It requires a lot of time, effort, money, and resources. And even if companies achieve these leads, the vicious cycle starts again and they end up complaining the same thing again.
So what can be done? Perhaps, the most important question that a company needs to ask itself “What it needs to do to improve the results from the current pipeline of leads?”
In a nutshell, the biggest reason for bad leads is a lack of lead qualification. Many companies do not adopt this practice in their sales strategy . They simply forward their leads to the sales team through an under trained personnel like an administrative assistant, who simply passes the message to the sales team without asking any questions.
This is the most common mistake that must be avoided to get great leads that will eventually convert. You need a concrete strategy in place to ask pre-sales related questions and follow-ups .A proper strategy must be made to tackle the customer even before the first call is made to the customer. Following this strategy will surely pay off big and bring in long-term sales results.
Here are a few reasons why you shouldn’t underestimate the power of lead generation services.
Who’s the first Point of Contact?
Who’s the first person who addresses the customers when a new customer calls your company?. Very often, this first contact impacts a lot in making the impression on the customer mindset. They need quick and satisfactory answers to their questions. If a customer has already started asking about solutions, services, product features and prices, then they cannot be handled properly by an office assistant. These detailed conversations can be handled properly by an expert.
This first call is the best opportunity to start building a sales relationship by asking good questions and providing the best help possible. When you outsource lead generation services, you get staff that is highly trained in sales skills and will eventually close the deal.
Build Trust and Win Customers with Lead Qualification
Customer like help but not like to be sold. As simple as that. Building trust right from the first call is like hitting the Bull’s eye. Like I already mentioned in my previous point, the first call is the key to making a great impression in the customer mindset. From the moment, a customer calls your brand, ask sales related questions and get insights to his needs and his pain areas. Asking good questions such as “What difficulties are you facing?” or “How your current service fails to live up to your expectations?” will encourage your potential customer to indulge in an open discussion and show him that you care him.
Mere asking robotic and monotonous questions like Name and Contact Information will do no good. Lead generation companies realize that this first interaction is a perfect way to know a customer’s interest and qualify leads in an efficient way.
Get a Head Start with Lead Generation Service
Lead qualification will help your company determine which leads are the promising ones and require a little effort to close. These leads can be transferred immediately to the sales team for closure while the others who require more time can be nurtured well. Outsourcing lead generation services enables a company to get highly qualified leads and deal with only “interested buyers”.
Want to outsource your lead generation and qualification to experts. Contact GizmoSupport Today